photography evaluation

Q1. What is ISO and what does it effect? is how much light the lens allows into the camera

Q2. When would we use the ‘P’ control setting on the camera mode dial? for simple images that don't need too much detail like if is a still image with a not bright sky

Q3. Name two important consideration when attaching the tripod base plate to the bottom of camera?make shore is facing the right way,make source is tight and locked on

Q4. Name three important considerations when using a red-head lighting kit?don't touch the shades if the light is on, after putting away the light don't touch any part for about 10 mins or more so it cools down, make shore the stand is balanced so there no chance of it collapsing  

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the center of focus?the rule of thirds

Q6. Name two techniques we can use to adjust the brightness and contrast of a photograph? ISO and aperture 

anyways for 5 weeks we learnt and made a freaky advert by looking at other ads and knowing how a camera works this was my end result 

we had to make this by using 3 or more images and photoshop then together which i used these images

 this was gonna be used for the background

 this image i was gonna crop out the door which has the creepy robber 

i was gonna crop out the person with the bat and put it in the background

we were told to look for 3 freaky images which we though might inspire us and my 3 images were

its explain why i choose these here http://freakoruniquekaza.blogspot.co.uk/2015/09/freaky-ads.html

my final image was based on a ad which i can't find

but is sort of the image i made here but is more clear on the original
the way i would improve my image is different location which would give it more of a freaky look
like in a emergency exit then simply a collage door

i would of improved the text to give it a better dark look then the green light text which makes it look jolly for no reason

i should of used 3 different areas for each image then doing the same place 3 times

the reason i made this is safety advert always have a creepy feel which advertise living and what you should do to stay alive there has been any ads but there quite rare when it comes to freaky so i made mine sort like a comeback to freaky safety ads

the reason i wanted psa ads which over here we call it pifs (public information film)which is becoming rare since they use a smart way to tell people no which the way they did it was by fear since how else can you explain death without sounding negative sure is not for kids but it will stick to there mind so when they offer to smoke or been asked to speed there mind iwll trigger telling them NO which will save lifes